CHALLENGE

Honeygrow faced expansion challenges after committing to leases for its new “minigrow” concept. Despite the short-term costs and consequences, the lease agreements were terminated, and plans were made to pilot one of the nation’s first ghost kitchens from the window of it’s headquarters instead, creating a new off-premise revenue stream.

APPROACH

• Relaunched loyalty, POS, and mobile platforms to improve retention.

• Developed marketing toolkits and ambassador programs to expand reach.

• Collaborated cross-functionally to pilot one of the nation’s first ghost kitchens, leveraging commissary space for new revenue.

RESULTS

• Restored profitability within 18 months.

• Increased retention by 30% through digital upgrades.

• Achieved 40% engagement growth through ambassador-led campaigns.

• Validated the ghost kitchen model with revenue comparable to a physical store.