CHALLENGE

Rebuild brand credibility and customer trust through high-impact activations.

APPROACH

• Designed Chipotle’s largest regional event activation, including a pop-up taco shop, and sweepstakes.

• Partnered with The North Face and other major brands to expand reach.

• Led cross-functional teams to deliver flawless execution.

RESULTS

• Record-breaking engagement and sponsorship recovery

• Elevated brand presence in the region

• Strengthened team morale and customer trust during brand recovery