Launching a High-Profit Ghost Kitchen: Zero Build-Out, Maximum ROI

Marketing Direction  ·  Digital Marketing Management

  • Transformed a high-cost corporate office space into one of the nation’s earliest ghost kitchens, creating a new revenue stream without build-out costs.

  • Repurposed the commissary for off-hours production, launched an online-only location with exclusive app menus, and encouraged customer innovation through feedback loops.

  • Achieved traditional-location-level revenue at a fraction of operating costs, boosted database growth, increased order frequency, and secured local partnerships — while testing market viability pre-lease.

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Oath Pizza Digital Strategy