Identified and unlocked the untapped potential of Chipotle’s fundraiser program, transforming it into a key driver of growth and community engagement.

Led market-level strategy development, operational streamlining, and creation of training and materials, while overseeing the launch of a custom web platform to automate and scale fundraising efforts.

Grew fundraiser revenues from ~$100K to $20M annually and expanded event volume from 1,000 per year to over 1,000 per week across 2,300+ locations.

Reduced labor costs for fundraiser execution by ~60%, while deepening local community partnerships and strengthening brand loyalty.