Co-led the revamp of Chipotle’s national Student Brand Manager (SBM) program, developing compensation models, marketing resources, and semester campaigns to deepen campus engagement.

Integrated new social media strategies, refined marketing tactics, and built partnerships with campus organizations, influencers, and national brands including Target, Barnes & Noble, and Her Campus Media.

Launched national contests and campaigns that drove significant database growth, strengthened loyalty, and promoted new initiatives such as catering.

Expanded Chipotle’s presence on U.S. college campuses by ~400%, reaching 125+ campuses and solidifying brand relevance among a critical Gen Z demographic.