CHALLENGE

Drive new franchise leads and establish scalable systems to support expansion.

APPROACH

• Spearheaded Oath’s franchise growth strategy, with Aramark as a key partner.

• Built scalable SOPs, training resources, and partner systems to ensure consistency.

• Launched data-driven campaigns (PR, content, social, partnerships).

RESULTS

• 1,800% growth in franchise leads

• Secured multiple multi-unit deals with top operators in nine months, including the largest Panera franchisee.

• Positioned Oath for long-term franchise network growth