CHALLENGE

Rebound from COVID-19 disruption, refresh and revitalize the brand identity, and accelerate franchise growth.

APPROACH

• Directed brand, digital, and franchise marketing for 60+ locations.

• Executed a nationally covered rebrand (logo, store design, menu, digital).

• Built CRM, loyalty app, and digital systems to strengthen customer retention.

• Secured national partnerships (Banza, Applegate) to increase credibility.

RESULTS

• 445% same-store sales growth

• 1,800% franchise lead increase in 9 months

• 30% G&A reduction while sustaining YOY growth

• 30% build-out cost reduction